The motto of the brand .... 'the feeling of success outweighs the pain of the process.' When you are striving for something great the process is hard, long and daunting. That's part of life and part of the test. The process is far from comfortable, tests your resolve and character, the obstacles are real indications of how much you believe in yourself and there is beauty in that process. It's important that you are at peace with the process because you know only few are brave enough to even take this path and you believe in what you are doing. The feeling of success outweighs the pain of the process.