Growth

Life has been very interesting of late. I’ve had to really assess my day to day decision making. I’m an introvert and don’t really like a lot of attention on me. It works in some situations and doesn’t in others. One thing I’ve been trying to build is my personal brand and that requires me to ‘get out there.’ It has been something I’ve put off because I know it requires me to step out of my comfort zone and not be so introverted. I often get asked to do interviews and go on podcasts and I would usually say no. Then we I thought back, I would ask myself why I said no and where that decision stemmed for. I had to be honest and I realised it came from a place of insecurity because doing interviews and letting people know more about my journey would be beneficial but I didn’t feel comfortable doing it even though I knew it could potentially help people. I recently said yes to a podcast and did the interview this past weekend. It was really good and I hope it can bring value to people who aspire to build a brand. It felt great and I’m glad I said yes because the decision came from a place of wanting to grow rather than from my insecurities. I challenge you to say yes to things that make you feel uncomfortable but you know will help you develop. I’m doing another two podcasts over the next month and I’m determined to keep stepping out of my comfort zone because the vision is bigger than me and I can’t let my insecurities dictate my actions. It is important that your actions mirror your ambition so you must do what needs to be done in order to reach your goals. It is difficult because insecurities can take hold of us and cripple our growth but we must persevere and remember why we want to succeed. The reasons need to be bigger than us in order for us to make those tough decisions.

Your struggle has purpose

Sorry it's been while since we have done a blog post. A lot has been happening and to be honest I wasn't sure the business would make it so have been busy with life. The last couple months have been the toughest for me personally and for the business and I began to doubt how capable I was as an entrepreneur. The journey can be a lonely one and if it wasn't for the support of my loved ones and the impact the brand has had, we wouldn't be here now. Entrepreneurship is very tough and you need to be resilient. Throughout the tough times I was doubting my ability and I lost sight of my why. It became about the results and survival instead of loving the process and motivating others to be purposeful in their lives through sport and fitness, which is the vision of Y-Fit and why I started the brand. It was during the tough times that I remembered exactly why I do this and the whole point in aspiring to build something impactful was to inspire people through the way you approach life and I lose sight of that through the chaos. You can't really inspire people if you only show yourself during the ups. Yeah it's cool to post celebrities wearing your products but what about when the business isn't going well? When sales are down and the support is not there. You are living month by month and struggling to see how you will cover next month's overheads. So I want to show both the ups and downs because this is the journey and what inspiring people is about. 
I do this for the process, not for the results and I needed to be reminded of that. 
The lesson I learnt was to embrace my process and understand that this journey is this difficult for a reason. My ambition requires a struggle that will cause self doubt, anxiety, loss of confidence, loneliness at times, but in the end it will result in personal growth and that's why it will all be worth it, that is a big reason to not give up. Having a positive impact on others are my motivation and the mission for the brand and I need to understand and embrace the struggles that come with that ambition. Your struggle has purpose and is there for refinement and life lessons, it is important to understand that.
"The feeling of success outweighs the pain of the process

Hold to the vision

If you are not seeing the progress you want to see, don’t change the vision, change the strategy, if the strategy is right then learn how to execute. Success is about achieving your goals and achieve them the right way. Achievement isn’t the same when you compromise your morals in order to achieve ‘success’. It really depends on how define ‘success.’ We are successful because we are authentic, we answer to nobody and don’t compromise our values for the sake of gaining followers or clout. That’s the foundation of the vision, to move with purpose and intent to achieve your goals. Remembering your why and let your reason to succeed fuel your ambition. Whatever your vision is, don’t compromise if things are not going to plan, stick with it and see how it plays out. When you walk in your purpose and aligned with your vision, you understand that it will only be a matter of time before you achieve what you aspire towards and that is powerful. Life will throw obstacles you way and that’s all part of the process but it’s also the test of your character. Do you really believe in yourself and your vision? If you do  then you will not waiver and you will stand firm✨

Be Patient, your time will come

In this era it’s easy to crave instant gratification but trends come and go because we all want to succeed now but the people who create legacy and history are the people who stick to being authentic, who stick to the vision, who are not affected by the need to be popular, therefore compromising and making short term decisions. We will always do what we feel is right as a brand and will never be forced into the short term mentality, which could make us more ‘popular’ but it’s not what we stand for and our goal is to be around in 10 years, so we are deploying patience, holding to our vision and letting the people who also represent authenticity find us.